There's More To Home Sales Than The Union Budget

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If you are in the business of selling homes and expect the Union Budget to strap a rocket to your sales curve, you are playing a very risky game. 

Play sure instead by focusing on these core tenets of all-weather real estate sales. 

Understand The Homebuyer's Mindset

The Oldies (50 to 70 years of age) are fearful that the housing boom will bust, and another low like we experienced from 2016 to 2020 is inevitable. 

Nationally, many of these people are “right sizing” (looking for comfortable, low-maintenance spaces with amenities they can enjoy in retirement), downsizing and moving to quieter and greener outskirts. 

Try selling them your project's proximity to healthcare, farmers' markets, and nature, instead of its closeness to malls, pubs, the IT hub or the airport. 

The Millennial is another big driver of today's housing market. Wealth is being created quickly for this generation, whose numbers as home buyers are about to eclipse their parents’ generation. 

Technology, crypto, gaming and new business models are minting new young millionaires and just like their workplaces, they aspire for homes that combine health, lifestyle, leisure and immense networking capabilities. 

If you're worried about where they would go for their groceries, don't, because there's BlinkIt for that. Focus on proximity to good schools instead. 

Respect The Real Issues

Do you think a homebuyer who has finalised on a property will cancel her purchase if the Union Budget does not deliver what the real estate sector expects from it? Nope. 

However, the real issues affecting home buyers today are;

🥶 Job Security: The pandemic and the ensuing economic instability have made folks nervous, and a housing loan is a long term commitment. Hope you're getting the drift. 

🥶 Inflation: Inflation is climbing at a ridiculous rate globally and this has the homebuyer worried. Income is fixed while every expense is rising, affecting the money earmarked for mortgage payments plus rents in most cases, as folks have to wait up to 4 years to move into the home they buy today. 

🥶 Global Politics: The thing with China is now a constant worry. Then there's 'missile man' and his binoculars, and the Ukraine crisis. Get it?

🥶 Crime: Dramatically rising crime rates in India's most desirable cities. 

🥶 Another Covid Wave: Needs no further explanation. 

Build your sales pitch around these realities. Union Budgets come and go and the homebuyer doesn't really give a dang. She has enough on her plate already.